Social networking sites have transformed the way people communicate. The advancement in software applications has further propelled this new medium of communication.
The growing popularity in social networking sites have made entrepreneurs from different sectors realise the ample possibilities they can derive through such sites. Social networking sites such as Facebook, Twitter, MySpace, LinkedIn etc., which were primarily started to maintain or build dialogue among users, have now become a serious platform for revenue generating activities. With proper implementation such social networking sites can help organisation to increase sales and strengthen customer relationships. It can also act as a convenient medium to educate customers on new services and promote unique products.
Today many organisations have already experienced the benefits of using social networking sites to enhance their business, and more companies are following the trend to understand and embrace the power of social networking.
Social Networking sites key benefits:
> Brand Building
> Viral Marketing
> Global Audience
> Build a base for loyal customers
> Promote unique products
> Cost effective
> Saves time and promotes business fast