Throughout the summer months, Xpress Money executives have been heading to these labor camps and residential colonies housing laborers armed with presentations and collateral designed to increase their audiences understanding of what the company does and the convenient and reliable service it offers. These ‘education sessions’ are also a platform for the brand to highlight new initiatives such as loyalty programs entitling customers to great rewards, amazing benefits and lots of surprises, all these simply by processing Xpress Money transactions. Visual aids are used to share this information with the captive audiences who have been turning out in large numbers to attend these sessions.
Xpress Money Ramadan Cricket Cup. These sessions also took place in cities across the region, including Muscat, Kuwait, Doha and Bahrain.
“Our quality customer service promise goes beyond the confines of our outlets because we understand that sometimes one has to go to the customer in order to drive one’s core message home. By sharing pertinent information with our key target audience in the convenience of their own space, our messages seem to resonate better and we are able to connect with them on a much deeper level,” said Vinesh Nair, Head of Marketing at Xpress Money.
“The response to the education sessions across the region has been overwhelming and the feedback very positive, a testament to the success of such outreach programs,” he added. The brand also took its annual Ramadan quiz regional this year due to overwhelming response and growing participation. Only open to residents of regional labour camps, 5 winners from across the GCC were gifted an all expense paid trip to perform Umrah – a holy pilgrimage that is very sacred to followers of Islam.