A vibrant brand for a vibrant community

Life is connected by a chain of aspirations. Family has its aspirations hinged on the expatriate bread earner and the expatriate hinges it on not just the place, where he earns his money, but also on the channel through which the earned money is sent home. One community that is known for its commitment to aspirations, in both personal and professional spheres, is the Filipino community.

‘Up-to-date’ and ‘Happening’ are the epitaphs used to describe this vibrant class. Wherever they go, they build a strong community and live life to the brim. They belong to their community, their family, their country and their place of work. Whatever they take up, they give it their best. Nothing is nebulous about them and they contribute 100% to their work, adding value to their country of work and to the economy of their homeland, Philippines.

Helping them to stand up to their promise, back home and enabling them to be at peace, so that they can give their best always, is UAE Exchange, the leading global remittance and foreign exchange brand. The remittance major adds an integument to their hard work and protects their hard-earned money, ensuring it to reach its destination safely. Towards this, UAE Exchange has come up with a new value addition, MyBranch. This self-operated electronic kiosk helps customers to make their own remittance and bill payment transactions. This will empower the techno-savvy Filipinos to send money to their dear ones, pay their credit card bills or loan EMIs, all by themselves.

UAE Exchange has a strong bonding with all communities, which it serves. But Filipinos have a special place. The brand aligns itself with their vision of adding value to the family, community and the nation they belong to, and offers a wide range of services. The range includes bank transfers, instant money transfers, bill payments, online money transfers, airline ticket payments, payroll solutions and more.

Of all that is on offer, special mention should be made of Xpress Money and Western Union, the instant money transfer services. They are the most popular options among the Filipino community, which insists on speed and safety. Xpress Money, with thousands of agent locations in Philippines, delivers cash right at the doorstep of the beneficiary. These value additions enhance the convenience of this hardworking community.

In its drive to bring more value to customers, UAE Exchange has a strong correspondent relationship with over 150 global banks, of which 11 are from Philippines. They include Allied Bank, Asia United Bank, Bank of the Philippine Islands, BDO Unibank Inc., Development Bank of the Philippines, Land Bank of the Philippines, Metro Bank, Philippine National Bank, RCBC and United Coconut Planters Bank. UAE Exchange, through their strategic partnerships in Philippines, also undertakes payments from Overseas Filipino Workers, to various Governmental social security funds like SSS, Pag IBIG and PhilHealth.

Filipino community loves to be on par with the latest in fashion, gadgets and technology. Arguably the most internet-savvy people, Filipinos have built an equally strong community in the virtual space as well. To be closer to this enterprising community, UAE Exchange has built a strong presence in the social media. Filipinos are most active in this space, sharing their trust and feedback with their favourite brand. They actively participate in the various online contests lined up on
UAE Exchange profile page on Facebook and have won many prizes too.
UAE Exchange also offers them, exciting promotions like Money Majlis, Filipino Fest etc., in the branches, which give away value-laden prizes like cars, villas, gold and more. Recently Filipino Fest 2012 came to an end with Mr. Gordon J Alexander, the lucky customer, driving home a KIA RIO car as Bumper Prize.

The largest global network of UAE Exchange, with over 600 branches across 30 countries, enables these family-loving people to stay connected with their dear ones back home. The wide range of services, global network, line-up of promotions and other value additions are all aimed at delivering 100% convenience and value to the special community, which loves to give its best, at every turn.