Last update08/06/2018


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An efficient follow-up may or may not fetch you a job, but a worst follow-up can ruin your career. Find out what you should not do when doing a job follow-up.

You may have performed excellently at the interview, but much to your surprise, you havenÔÇÖt been shortlisted. Where could you have gone wrong? An improper follow-up could be a possible potential reason. It is as important to know how not to do a follow-up as it is to know how to do one efficiently. Start by identifying these unprofessional follow-up methods.

Ignoring a Thank You Message to Interviewers

Sending a thank you message to your interviewers improves your longevity in the receiversÔÇÖ minds. They are most likely to remember you for the extra mile you were willing to go by writing the thank-you message. Send a thank-you email immediately after your interview.

Avoiding a Follow-Up

A follow-up communicates your interest in the job role and the organisation, and can add more value to your interview performance. If you are avoiding a follow-up fearing being perceived as desperate, you can take steps to ensure that your follow-up is efficient (Read: How to Make your Job Follow-Up Effective and not Desperate).

Calling too soon after an interview may not fetch any useful information on your status. Take two to three days to follow-up. This gives enough time for recruiters in case they are going through other candidate profiles or are held up with their work schedules. Send an email or place a call to follow-up.

Making an Impolite Follow-Up

Stories of candidates sending cranky and downright rude messages in the name of a follow-up are not uncommon.

Avoid calling or emailing the recruiter daily. If the recruiter has specified a time to get in touch with you, respect that deadline and wait till it expires, to follow up. Do not call recruiters if they have asked you not to do so.

Not Giving Importance to your Follow-Up Message Content

How you draft your follow-up is crucial. A message that gets unabashedly friendly with the receiver is most likely to work against you. Be polite and professional in your writing. Reiterate the value you can add to the role and your interest in the organisation. Be factual. Ensure your copy if proofread to avoid grammatical errors.

Behaving Unprofessionally

You may not be selected for the job despite an effective follow-up. Do not let the frustration push you into behaving impolitely with the recruiter. Displaying rudeness over phone or email can lead the company blacklisting you from their candidate list for future vacancies. Worse, such action could hurt your career in the long-term.

There could be several other reasons for the panel to not to have chosen you. Find out from the recruiter, if possible, reasons for rejection. Learn from your mistakes and move on.

What are your Views?

What makes for a worst follow-up, according to you? Share your personal stories here.

A job follow-up can be powerful when done efficiently. How and when you follow-up can affect the prospective employerÔÇÖs opinion about you. Find out how you can do it right.


Our previous article focused on the significance of a follow-up in elevating your job performance and the strategic points of time to do it. In this article, we see how to do a follow-up the right way to fetch positive results.


How to Follow-Up after Job Application

  • Wait for at least a week after submitting your resume to follow-up. Avoid a follow- up if the recruiter has already given you a timeline for expecting a call or contact from the company.
  • Send an email to the recruiter if you havenÔÇÖt been given any timeline or if the timeline has passed. Reiterate your interest for the position and how you can add value to it.

    Enquire if the recruiters need any clarification on details presented in your resume. Inform them about any new professional developments on your end that can add more value to your resume.

    Enquire about the status of your job application. Find out if you would receive an email or a phone call informing you of the status. Ask for a timeframe within which the company expects to get back to you.

    Keep your email to the point and send a clean error-free copy.

  • Consider using online professional networks such as LinkedIn to leave a query for the recruiter instead of an email.


Follow-Up after Interview

  • Request for business cards of your interviewers (people who youÔÇÖll be reporting to if selected) during the interview. Enquire politely if you can get in touch with them if need be. Create thus an opportunity to contact your interviewers directly instead of the human resources section for your follow-up.
  • Wait a day after the interview to send an email. Express your thanks to the recruiter (HR executive) or interviewer (if you manage to get the contact details of the interviewer). Brief about the insights that you were able to garner from the interview.
    Explain how your skills and experience can create value for the role; give specific examples, if possible, based on job requirements and pain points discussed during the interview.

    Reiterate your contact details.

  • Make it easier for the recruiter/ interviewer to instantly identify that the email relates to job selection process with a clear subject line.
  • Include some value for the email reader, especially if you are contacting the interviewer directly. Include an article on your industry or details of an industry seminar, which you think would be of interest to the interviewer.

    Take the opportunity to add any new details regarding developments in your professional life (e.g. completion of industry-related educational program, induction into an industry association, etc.).

    Indicate this inclusion in the email subject line to generate interest in the reader.

  • Go for a phone call if you havenÔÇÖt received a reply even after 10 days of sending your email. Gently remind the recruiter/ interviewer that you had sent an email. Get to know if the receiver missed it.

    Enquire about the status of your interview. Use the opportunity to share details that you mentioned in your email. Respect the receiverÔÇÖs time by being brief with your details. Thank him or her and find out when you could expect an update on your interview status.

  • Contact the recruiter/ interviewer again only if he or she has specifically asked you to do so. Avoid the risk of being viewed as desperate by calling up several times.
  • Use the opportunity to network with the recruiter/ interviewer even if you donÔÇÖt end up with the job.


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Add more value to this article by sharing your inputs on this subject.



A follow-up at key stages of job selection process can increase your chances of success with prospective employers.


A follow-up is no more an option, but an essential element, for aspiring candidates in the current job market. Your suitability to an organisation may be decided on whether or not you took an effort to do a follow-up.


Why Follow-Up can Be Crucial

You Gain a Competitive Edge - A decent follow-up helps to set you apart from other job-seekers, and is, for this simple reason, a crucial aspect of an interview process. Given the tough job market, it is important that you avail every opportunity that can lend you a competitive edge.


You Convey your Attitude to Recruiters - If you regard a follow-up as just a tool to know the status of your interview, you couldnÔÇÖt be more mistaken. An effective follow-up can send several crucial messages about your attitude to the recruiter.

When you follow-up, you indirectly express to prospective employers your interest in the job and in working for the organisation. It also conveys your willingness to be flexible and take an initiative.

Hiring managers may even include a follow-up as a criterion to screen interviewees. If you have already created a good impression with your talent and skills at the interview, your willingness to follow-up only elevates your performance quotient.


You Make an Impression - You could simply be adding another fat point to your interview score with a follow-up. Even if your performance in a technical round was a mark below other candidates, your follow-up could fetch you the required score to graduate to the next round, or perhaps to even win the position.

In case you fail to get the job for some reason, your effective follow-up can create a lasting impression on your prospective employers. YouÔÇÖll have gained an invaluable career resource ÔÇö a contact ÔÇö in the process, which can help you in future endeavours.


Conduct a Strategic Follow-Up

Your time of follow-up is also a crucial factor to consider.


Follow-Up Post Resume Submission

Do a follow-up if recruiters havenÔÇÖt got in touch with you within their specified deadline. It is possible that the recruiter missed your resume; your follow-up could prevent you from losing a valuable opportunity in such a case.

A follow-up after resume submission gives you an opportunity to explain your skill set to the recruiter. In case the hiring manager has missed, or is yet to go through, your resume, your follow-up can elevate your initial selection chances, especially if you have a strong skill set to match the job.


Follow-Up Post Interview Process

A follow-up with the hiring manager is advisable if you havenÔÇÖt received any kind of reply from the company after its specified deadline. Interview is an elaborate process and it is possible that the company might still be screening candidates; but a follow-up can be worth your time.


Create an Effective Follow-Up

A mere act of follow-up without proper etiquette can bounce and even make you lose probably your dream job. ItÔÇÖs important to follow-up the right way. An effective follow-up can make the difference to whether or not you get a job.

Keep watching this space to know what makes an effective follow-up. Meanwhile, we are eager to hear your views on a follow-up. Has it helped your career? Please share your experiences.

When implemented the right way, personal branding can boost your career with a bunch of benefits.


If you are looking to steer your career in your choice of direction, personal branding can be a powerful tool to aid you in your objective. Personal branding does not promote excessive self-promotion or exaggeration of facts. Instead, emphasis is on projecting your talent, skills and experience, without any frills, to the right audience. Done the right way, personal branding can equip you with a competitive edge and deliver wonderful career growth opportunities.

Benefits of Personal Branding that can Boost your Career

Broadcast your Talents

Personal branding drives attention towards you by enabling you to showcase your skills. As you implement your personal branding strategy, you start focusing on your skills and accomplishments. This process gives you insights into your own strengths and reveals your capabilities to others as well.

Add to your Repertoire of Soft Skills

As you broadcast your talents, you get to realise your capabilities intently, which leads to a deeper understanding of your strengths. With deeper understanding comes greater self-confidence. You can then project yourself in a way that sets you apart from your contemporaries. While your unique capabilities are an opportunity in themselves for forwarding your career, greater self-confidence adds to the asset. 

Reach the Right Audience

Personal branding helps you build the right network. As you showcase your talents, people in search of those talents are more likely to get in touch with you. Online personal branding media such as online groups and discussions can connect you with a range of audience groups including peers, thinkers and solution seekers. People who can endorse your skills are another valuable addition to your audience group. 

Generate Trust for you in Prospective Employers

Online personal branding tools such as online discussion platforms can help you establish yourself as a go-to person in your niche and generate credibility among prospective employers. As you start sharing your expertise and building your network, more and more people are likely to endorse your skills. This helps you convey the value you can add to the business of prospective employers and develops trust in them for your expertise.

Build your Own Space in a Competitive Job Market

With strategic projection of your capabilities to the right audience group, you can succeed in creating a definite competitive edge for yourself. Add to it, the trust you succeed to develop in your audience, and you set a distinguishing tone for yourself amongst prospective employers.

Personal branding is beyond self-exaggeration and can contribute positively to your career when implemented in its essence.  What are your views on the concept of personal branding? Have you used any personal branding strategy for advancing your career? Share your thoughts and advice here.


Summary: Take control over your reactions and use the experience to build invaluable career skills.


Intolerable bosses blame you for negative outcomes even when it might not have been your fault. Intolerable bosses keep finding faults even when they know that you are doing your best to get the job done. Working alongside such bosses can have an impact on your stress and confidence levels. You can learn to manage such bosses if quitting the job is not an option for you.


Curb the Temptation to React

ItÔÇÖs human to want to react to unfair treatment. You may want to respond in anger to the sarcastic, angry or unfair remarks made by your boss. While responding in kind may give you personal satisfaction, it can result in several negative outcomes that can impact your career advancement. Fortunately, how you react is well within your control.

Practise stopping yourself from reacting impulsively to your bossÔÇÖ remarks no matter how rude, juvenile or unfair you think they might be. Try to stay calm instead. Your calm posture reflects professionalism to those around you (especially if your boss is fond of blasting you in front of an audience); this can contribute to building your reputation among your co-workers and help in boosting your career opportunities.

By remaining calm, you remove the power from your boss to control your reactions.


Reason Out the Situation

Assess your role in the situation, and find out if your boss was indeed right in blaming you.┬á If the mistake is from your end, own it and ensure you donÔÇÖt repeat it in future. If not, determine the cause and present an objective case to your boss once he or she has calmed down.

For example, if you missed a deadline because of someone elseÔÇÖs delay in sending required information, despite your repeated reminders to the concerned party, explain the same to your boss.

Analyse errors that seem to trigger the worst side of your boss, and avoid committing them. For example, your boss might want you to update him through phone instead of an email when it comes to priority projects; practice doing so.

Take precautionary steps such as putting your boss in the loop whenever a project requires information from some other department. This way, your boss will probably get to know where the delay is happening.


Maintain a Record of your Achievements at Work

Keep a detailed record of the job that you do. Add to it the challenges you face, how you overcome them, and your achievements despite these challenges. Make note of words of appreciation a task receives. This entire record empowers you to face your boss with proof when a situation warrants. Visiting these records can also give you a sense of accomplishment and boost your confidence levels.


Never Cease Networking

An unfair boss can test your tolerance and self-esteem. You might be tempted to isolate yourself as a result. Try networking instead. Get in touch with your friends from school or college, or ex-colleagues. Share your experiences with them (without badmouthing your boss). Exchanging experiences can give you a new perspective and sometimes a new strategy to cope with your boss.

Consider networking with other departments in your own office. You could discover a trustworthy colleague or mentor who can guide in trying times.


Practice Maintaining a Positive Outlook

The tendency to view yourself as a victim at the mercy of your boss is natural. Practise pulling yourself from such defeating thoughts. Lean towards thoughts that give you a sense of purpose in every situation. Consider each experience with your boss as an opportunity to build workplace skills that can only make your resume more valuable for future employers.

Pay attention to your food and exercise to keep your body and spirits positive. Allot time for spending with friends or for pursuing your hobbies. Infusing generous quantities of humour into your lifestyle wouldnÔÇÖt hurt either.


What are your tips for tacking an impossible boss? We welcome you to share them here.

Job Description




Position Title:
Job Code :
JOB Location:
Business Analyst-Marketing (UAE)
UAEX/GHQ/ Business Analyst-Mktg/UAE/009/2013





Conceptualisation, Visualisation and Design

  • Coordinate for data requests with MIS team and manage the database.
  • Develop, prepare and circulate periodic business reports to internal management. This includes reports to retail business, corporate business etc.
  • Provide on-demand research support/data analysis to Business Development Team.
  • Monitor the daily performance of promotions and campaigns and conduct a cost benefit analysis of such activities.
  • Conduct market research, primary or secondary as per the business requirement of the BD teams. Interact with the stakeholderÔÇÖs of other departments to understand and define the problem.
  • Define and conduct the research/survey: Develop the layout of the research methodologies, prepare questionnaire if required, conduct the activities, analyze the result, draw inferences, provide recommendations and prepare a document of the whole study.
  • Self initiated or Ad-hoc research projects identified by MRS Team in order to strengthen the marketing strategies.
  • Perform analysis for overseas market research for business development, in existing and new┬á markets in consultation with NPI team.
  • Assist in special projects like loyalty program, global communication with required details.
  • Identity processes or applications that required review and recommend options for improvement.


3. QUALIFICATIONS, EXPERIENCE, & SKILLS: Define the skills, knowledge and experience specific to the job in question (includes generic skills)




  • MBA in marketing/finance domain.
  • 2-3 years of industry/sector experience.
  • Strong analytic skills.
  • Exceptional written, oral and presentation┬á communication abilities.
  • Expertise with MS Office, Word, Excel, and Power Point.


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Position Title:
Job Code :
JOB Location:
PR and Special Projects (Abu Dhabi, UAE)
UAEX/GHQ/PR & Special Projects/AUH/007/2013 
Abu Dhabi (UAE)



  • Drive global consumer PR initiatives as part of a strong team, in-house at one of the most reputed remittance brands in the world.
  • Work closely with communications, web development and digital marketing teams within the department, forming a strong part of the broader communications mix.
  • Manage agencies across the globe, forging strong relationships across markets to strategically drive PR.
  • Creative and strategic leadership on international consumer PR and social sustainability programmes.
  • Corporate PR and spokesperson marketing.
  • Implementing the brand PR strategy across various markets, directly, and through agencies.
  • Develop materials like news feeds, research and analytical reports for media consumption by liaising with various internal departments.
  • Exceptional relationship management and gravitas in dealing with both internal and external stakeholders.


3. QUALIFICATIONS, EXPERIENCE, & SKILLS: Define the skills, knowledge and experience specific to the job in question (includes generic skills)

  • PG in Marketing, PR, Mass Communications or related fields
  • Minimum 4 yearsÔÇÖ experience


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Position Title:
Job Code :
JOB Location:
Creative Head (Dubai, UAE)
UAEX/GHQ/Creative Head/DXB/008/2013 
Dubai (UAE)




Conceptualisation, Visualisation and Design

  • Should be able to independently conceptualize and design campaigns. The job demands a high degree of visual creativity and an eye for detail
  • Translating creative briefs and information into designs, creatives, campaigns and strategic branding.

Team Management

  • Work with the brand management team, studio team, strategy team and copy team to develop concepts /campaigns / interactive / web / motion graphics
  • Scheduling of jobs between team members
  • Guiding team members for efficient and effective delivery
  • Should be able to lead by example and guide team in cracking difficult concepts
  • Manage a team of 8-10 graphic designers and visualisers
  • Ensuring the professional development and readiness of the creative team.

Brand Guidelines

  • Commissioning specialists, such as artists and photographers, to work on projects as per guidelines
  • Overall responsible for visual communication and aesthetic look of communication
  • Adherence to the brand guidelines


3. QUALIFICATIONS, EXPERIENCE, & SKILLS: Define the skills, knowledge and experience specific to the job in question (includes generic skills)




  • Graduate / Masters in fine arts.
  • Knowledge of CorelDraw/Illustrator and Photoshop.
  • Should have an authentic portfolio of great creative work of highest international quality brands that demonstrates conceptual clarity and the power of visualization.


  • Candidates must have at least 5 ÔÇö 8 yearsÔÇÖ experience in designing print campaigns including graphic arts in leading advertising agencies
  • Proven proficiency in graphic arts and knowledge of updated design software is essential.
  • Advanced technical competence in the areas of pre-press and print production will be desirable.
  • Experience in working on a Mac-based platform will be an asset.
  • Experience in the field of TV and radio production would be a definite advantage.

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Position Title:
Job Code :
JOB Location:
Senior Specialist- Customer Experience (Dubai, UAE)
UAEX/GHQ/Sr Specialist-Customer-Experience/DXB/006/2013
Dubai (UAE)




Complaint Management:

  • Responsible┬áfor compliant management and resolving the issues without any further┬áescalation.
  • Identify┬áthe root causes of the issues and put forward proposal for improving the┬ásystem and service to ensure that a long term solution is provided.


Touch Point Customer Query Management

  • Ensuring┬áutmost visibility to customer touch points of the country to the target┬áaudience through various channels of communication.
  • Efficiently┬ámanaging relationship with customers contacted through various touch┬ápoints and ensuring timely response and closing the loops.


Customer Experience Measurements

  • Taking┬ácare of various initiatives like Satisfaction Surveys, Branch Assessments,┬áMystery shopping report analysis and identifying the customer satisfaction┬álevel and working on the improvement area by closely coordinating with the┬ávarious process owners.


Customer & Staff Engagement Programs:

  • Plan┬áand executive programs to encourage customers and staff to freely engage┬áand improve the service culture.┬áShare with us, Service with Verve, Celebrating Customer Service┬áWeek or month etc.


Continuous Improvement:

  • Aanalyzing┬ástatistics and other data to determine the level of customer service being┬áprovided to customers.
  • Assist┬áin relaying customer feedbacks to the management and concerned functions┬áto improve / incorporate changes in the procedures and processes.
  • Actively┬ámonitoring and identifying the ways in which the service could be improved┬áand defining the benefits of making changes for the stake holders to┬áimplement.
  • From┬áfeedback of customers and work with Country Head & Training Heads to┬ádefine the training needs and ensure these are implemented.


Customer Service improvement programmes

  • Successful┬árunning of programmes like Service Champion, Models of service Champion┬áwhich aims at improving the service standards and motivating the staff.┬áContinuously monitoring the process of these programmes and improving the┬ásame to best suit the current needs of the customers.


Records and Reporting

  • Maintaining┬áall customer experience measurement records for regular audit purpose.
  • Periodical┬áreporting of performance of various initiatives and their impact on┬ácustomer service.


Team Management

  • Lead, motivate and manage key manpower to maximize productivity of the workforce.


3. QUALIFICATIONS, EXPERIENCE, & SKILLS: Define the skills, knowledge and experience specific to the job in question (includes generic skills)

  1. Post graduate in Business Management / Post graduate professional qualification.
  2. Good communication skills.
  3. High order of information processing and analytical decision making.
  4. Being Techsavvy
  5. Minimum 5-7 years in a Managerial role.
  6. Ability to produce creative ideas to improve customer service standards.
  7. Ability to lead and supervise teams and work under tight deadlines.
  8. Ability to managing processes and improving the same as per the dynamics of the market.

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Summary: Some actions, sometimes done in ignorance, can shadow your ace performance at interviews. Being aware of these erroneous actions can help you take positive steps towards bettering your chances of winning your coveted job.


Making a first impression at an interview is crucial, but it should not be for the wrong reasons. There are many behavioural aspects that may not appear malicious to you but could harm your chances of acing an interview. An awareness of these errors, a shift of attitude, and a thorough preparation for your interview, can help you prevent these interview faux pas.

A Blank Gaze when asked about the Company

Every prospective employer expects you to have a basic knowledge about his or her company. It can be irritating to the recruiting officer if you meet his or her questions on the company with a blank gaze.

Obtain basic details about the company before you attend the interview. Check the companyÔÇÖs website and social networking websites for information. Pay attention to details on the past years of the company, its mission and values, latest developments, and work culture.

Such awareness conveys your preparedness and your interest in the job and organisation.

Excessive Self-Importance

Display of confidence impresses interviewers but not a stuck-up behaviour. It is possible that you end up with self-focused descriptions due to nervousness. But, nervous or not, constant rendition of your glories can portray you as an egoistic person to your interviewer.

Be to the point to avoid such gaffes. Script a reply beforehand and rehearse before the interview. Have your reply focus on facts; ensure that it answers how you can contribute with your present skills to the companyÔÇÖs vision without sounding pompous.

For example, a statement like ÔÇ£my people skills can be an asset to your companyÔÇØ, could be substituted with ÔÇ£I understand from the job description that people management is a key requirement for this role. I can add value with what I have learnt through my previous experience.ÔÇØ Proceed to explain how, with specific examples, if required.

It is always better to script your replies for questions that are common at interviews. A brief about yourself, past work experience and achievements, and future goals, are some examples. Craft replies that shift the focus from you to the value you can add to the organisation.

Indulging in Irritating Behaviours during the Interview

Arriving late for the interview and answering a phone in the middle of the interview are not uncommon. Such behaviours are irritating and convey blatant disregard for the company.

Reach the venue half an hour before the interview. Switch off your mobile phones or put them on silent mode when itÔÇÖs your turn at the interviewer.

Speaking Ill about your Ex-Boss or Ex-Colleagues

Be it your ex-boss, or colleagues from your previous workplace, be cautious about the words you choose to describe your bad experience, if any, with them. Avoid relaying such experiences in the first place. If you need to, opt for a positive or neutral language.

Use substitutes such as ÔÇ£IÔÇÖm looking for a more conducive work environmentÔÇØ, or ÔÇ£the roles and responsibilities for this position interested me immenselyÔÇØ instead of replies that involve discussing the problematic aspects of your previous role.

Have there been any mistakes that you committed at an interview? Share


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